News • 5 minutes read

Changes to Broadcom VMware’s Partner Program: What you need to know

Published on

July 17, 2025

Broadcom has announced it will be closing the current Broadcom Advantage Partner Program for VMware partners on October 31, 2025, reducing the number of authorised partners across the region.

While full details of the new partner program are still to be released, we want to reassure our customers that Interactive remains an Authorised VMware Cloud Service Provider (VCSP) partner under an updated Broadcom Advantage Partner Program framework, effective November 1, 2025. We were also recently named Broadcom’s 2024 APAC VCSP Partner of the Year – a reflection of our ongoing commitment to excellence and customer success.

According to Broadcom, this change is part of the organisations ongoing efforts to align the VMware partner ecosystem with its strategic efforts and the needs of customers.

What this means for you

You may be wondering how this affects your organisation. With a smaller number of authorised partners, many customers may need to reassess how they access, support, and transact with VMware and Broadcom solutions moving forward.

As an Authorised VMware VCSP partner, Interactive is well-positioned to guide you through this transition and ensure your business continues without disruption.

Key Takeways from Broadcom’s Announcement

Partner Reduction: The new program significantly reduces the number of authorised partners, being a by-invitation only program. As a result on July 15, 2025 VCSP partners who are not invited to participate in the new Program for VCSP partners will be sent a notice of non-renewal.
Transition Period Until 31 October, 2025: Non-invited partners can continue to transact until 31 October 2025. After that date, they may only service existing VCSP commitment contracts for the remainder of the current term. No new commitment contracts or renewals will be accepted for those partners.
White Label Program Ending: Broadcom is also sunsetting the White Label model on 31 October 2025. The same transitional commercial conditions apply to White Label contracts as stated above.
Immediate Impact: Departing partners are encouraged to work with authorised VCSP partners to ensure a smooth transition for customers who seek to renew a service at the end of their current term.
Shift Toward Hyperscale Private Compute: Broadcom is reshaping its vision for private compute, whereby VMware Cloud Foundations 9 underpins a small number are hyperscale private cloud platforms in each region. A future where customers buy managed infrastructure from partners like Interactive to support their compute requirements.

Potential Impacts for your Business

For some customers whose partners are no longer part of the partner program, this could affect:

Your ability to renew licenses through your existing partner
The support and service quality you’ve come to expect
Potential delays or confusion during upcoming renewals or service requests
Potential cost increases as partner consolidation may led additional costs for migration and re-onboarding, and reduced bundling options that previously allowed for greater cost efficiencies

If you’re an impacted partner, we’re open to working collaboratively to support your customers and maintain trusted relationships – without disruption

What impacted Broadcom VMware Customers Should Do Now

If you are unsure on the impact of these changes to you, reach out to Interactive. We can assist in evaluating your situation.

We also recommend the following steps:

1. Review Existing Contracts and SLAs

Identify any key terms, renewal dates, and support dependencies related to your current VMware licensing or partner agreements.
Understand when your existing licenses expire and how support will be handled under the evolving VMware program structure.

2. Engage Directly with VMware/Broadcom or an Authorised Partner

Confirm whether your current partner remains in the Broadcom VMware ecosystem.
If they do not, begin transitioning to an Authorised VMware VCSP partner (such as us) who can provide continuity and updated support.
Use this opportunity to discuss your roadmap, licensing options, and potential optimisations under the new partner framework.

3. Assess Strategic Priorities and Align with Trusted Partners

Re-evaluate your current and future VMware footprint in light of Broadcom’s new direction.
Leverage our insight into licensing changes, roadmap updates, and best practices to stay ahead.

A Longstanding VMware partner

Interactive’s experts can assist with a thorough assessment of your current VMware licensing arrangements. You will also be able to take advantage of our partner pricing.

Interactive can help create the best transition plan for your organisation with our:

Comprehensive licensing assessment, ensuring you get the most out of your VMware investment, while also aiming to mitigate costs.
Optimisation assessment, evaluating all your hosting options, keeping in mind your organisations infrastructure and modernisation goals.
Tailored consulting services, from our team of experts (holding 52 current and active VMware certifications), who can give you the right advice, matched to your business objectives.
Dedicated support services, offered by our team of highly skilled professionals, ensuring timely assistance, and the resolution of any issues you may encounter with expertise and care.